7,000+ handmade pieces shipped across India · Every order personally confirmed with you
The Subtle Side

Where memories come alive in clay

Charms, figurines and portraits, handcrafted by a mother and her two daughters.

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7,000+pieces shipped
Since 2020homegrown brand
100%handmade by us
Three clay dog figurines on a wooden tablePet figurines Miniature dosa platter charmFood charms 3D clay couple portrait on a mini easel3D portraits

How can we help?

Most wanted right now

Our bestselling charms. Each one can be earrings, a keychain, a magnet and more. See all charms

For businesses

Gifts people actually keep

Your logo in clay, welcome charms for resorts, festive tealights and wreaths, made in the quantities you need.

Explore corporate gifting
Clay logo charms in a branded gift box
Clay heart charm close-up
Gift box detail
Antique tealight holders

Exhibitions

Meet us at pop-ups and exhibitions and see the pieces up close. We announce every stall on Instagram.

Follow @thesubtle.side

Clay workshops

Learn to make your own clay miniature in a hands-on session with us. All materials included.

Ask about a workshop

Become a reseller

Stock The Subtle Side in your store or gifting business.

Get in touch